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5 Easy Ways to Get Customer Testimonials
So you have a great product. You’ve even articulated in great detail all of the ways your product will meet your customers’ needs, leaving them satisfied and happy with their choice. Fantastic....
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7 Conversion Tactics Software Developers Can Borrow From Top Online Retailers
If you’re like most software companies, you’re probably averaging a 1-3% conversion rate of sales to total visitors. For every 100 people who walk into your store, most look around then leave. Some...
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TrialPay Releases 2011 Report on Software Customer Acquisition Methods
New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve...
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7 Ways to Add Value to Transactions Without Discounting Your Product
Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price? After all, your...
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Software Marketing Tip: Use keywords to attract people searching for your...
Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire...
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Software Marketing Tip: Target Users Looking to “Steal” Your Software
Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the...
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Boost Sales This Season With Holiday Campaigns
This holiday season the National Retail Federation projects that Americans will spend a whopping $447.1 billion on holiday retail sales, and 44% of those shoppers will be buying gifts online. With...
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CNET Exclusives
TrialPay has teamed up with CNET once again for an exclusive giveaway: For one day only, CNET is giving away unlimited copies of Lavasoft Ad-Aware Pro. Lavasoft’s award-winning Ad-Aware is one of the...
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The Value of Valentine’s Day
Forget pink, purple and red. This Valentine’s Day, retailers across the country will be in the black. According to the National Retail Federation, Americans spent a whopping $14.1 billion on...
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Tips for Retaining Customers With TrialPay
As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying...
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