Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the most effective customer acquisition strategies cost next to nothing.
One way to get your software found by new customers: target users who are looking to “steal” it. This strategy is simple to implement and highly effective at attracting potential new customers.
Here’s how it works.
- Make is easy for potential prospects to steal older versions of your software by placing earlier versions on file sharing sites.
- Upload key generators for older versions of your software to The Pirate Bay or other BitTorrent or Warez-powered sites.
- Price-sensitive users think they’re getting a deal by downloading a free version of your software.
- Once they’re using the software, they often choose to buy the latest version to get access to more up-to-date features.
Some small software vendors have doubled traffic to their websites and generated significant new sales through this clever (and totally free) customer acquisition method.
For more software marketing tips, download our free “Customer Acquisition Report.”
