Forget pink, purple and red. This Valentine’s Day, retailers across the country will be in the black.
According to the National Retail Federation, Americans spent a whopping $14.1 billion on Valentine’s Day gifts last year. This year, an increasing number of those shoppers will turn to the Web to do it. Javelin Strategy & Research reports that 32% of consumers plan to do their Valentine’s Day shopping online this year, a nine percent rise over 2010 figures.
In terms of dollars spent, Valentine’s Day is the third-largest retail holiday (just behind Halloween and, of course, Christmas) thanks in large part to the number of flowers sold during this celebration of love. Over one-third of people said they will buy flowers for Valentine’s Day. And according to the Society of American Florists, Valentine’s Day is considered the busiest time of the year for fresh flower sales, accounting for 40% of total annual revenue.
Most online retailers might think, “Well I don’t sell flowers or chocolates, so Valentine’s Day’s economic pull has no effect on my business. Right?”
Wrong.
TrialPay can help any merchant leverage this lucrative holiday to increase sales, no matter what your industry. TrialPay’s Valentine’s Day promotions allow you to earn revenue every time your customers send a bouquet, buy chocolates or purchase other Valentine’s gifts—in the US, Canada, UK, France, Germany and more.
Launching a Valentine’s campaign is as easy as adding a banner to your Web site or adding a line of code into your game. Contact your account manager and we’ll send you creative materials to get your campaign up and running quickly.
